According to a recent survey by LendingClub among 5,006 adults 18 and older, one in four millennials say social media posts cause them to spend money they weren't planning to spend. ...
Those with under 100,000 followers average $200.00 per post, but these numbers often vary account to account.
According to the Financial Times, if you have an audience of 100,000 followers, you can charge brands $2,700 USD per post. Influencers with four to 20 million followers typically make a cool $6,000 to $17,500 USD every time they upload a sponsored post.
It's common for influencers in niches like fashion to spend several hundreds of dollars (and often going into debt!) ... And don't forget the 15.3% tax rate if you're a self-employed influencer. Net profit can amount to less than half of the revenue you make in any given month.
If you do feel tempted to spend money on Instagram, Lending Club financial officer Anuj Nayar suggests putting the item in your cart and then leaving it there for a couple of days. As Nayer told Mic: “Put the item in your cart online and wait — ideally, at least 72 hours,” he advises.
Millennials spend an average of 2 hours and 38 minutes on social media per day. This time is split among several different social networks, with their average time spent on Facebook per day being the most dominant.
The follower ratio matters most when you have between 1,000 to 1,500 followers. The logic behind this is simple. For a personal Instagram account, the average number of followers is 150, and the idea of having a private account is to bond with friends and family.
Accounts with between 10,000 and 100,000 followers can make around $200 per post on average. Top-tier influencers. Accounts with between 100,000 and one million followers can expect to make about $670 per post.
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An influencer with 10,000 followers could charge $20 per post. An influencer with 100,000 followers could charge $200 per post. An influencer with 1,000,000 followers could charge $2000 per post.
In a survey of 5,000 influencers, around 42% said they charged $200 to $400 per post—just to give you an idea of what some brands are willing to pay, and how to negotiate based on the cards you're holding. Finally, it's important as an influencer to also know your own audience.
Ways to Monetize Instagram
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