How to utilise QR codes for a better marketing strategy that reaches, engages and converts your audience
Use QR codes only in locations where they can easily and safely be scanned. If the code is in a digital format (email or website), it must also be a link to the same content. Make sure there is WiFi or 3G access in the place where the code is placed.
7 Advantages Of QR Codes For A B2B Company
As it turns out, QR codes are still a valuable tool for marketers. In fact, QR usage grew 28% from 2018 to 2019. But, QR codes are not right for every company. However, several businesses have found innovative and unique ways to not only get you to scan their code but boost their brand awareness in the process.
How to create a QR code for my business:
Do QR Codes expire? Static QR Codes do not expire, but dynamic QR Codes do. If the information linked to the QR Code is outdated, the website or landing page will not show the content, making the QR Code useless.
1) QR codes and 2D Tags in general are ugly, generic and mess with a brand's aesthetic, destroying much of the investment made by brands to develop distinct brand identities. 2) The codes have limited uses and are only capable of translating into a text string that sends users to a website, phone number or SMS.
Use a QR code on your business card to include more than just the standard name, title, phone number, address and email. Because QR codes can store much more data than a traditional barcode, add links to your website, blog, social media accounts, photo and other professional profiles.
This increase in awareness as QR code mobile penetration has increased by 26% has made QR codes a more viable marketing strategy and as a result, we have seen them used in increasingly inventive ways. With some creativity, you can share a lot of critical information with your audience in a swift way using QR codes.
Disadvantages of QR code:
QR codes can be smaller - a QR code can be up to 10 times smaller than a bar code and still readable. So you can print smaller labels that carry more information. QR codes are easier to read - to read a barcode you have to aim the scanner in line with the code, while a QR code can be read from any angle.
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