Word of mouth definition: Influencing and encouraging organic discussions about a brand, organization, resource, or event. To put it most simply, word of mouth marketers and advertisers seek to create something worth talking about and then actively encourage people to talk about it.
Word-of-mouth marketing (also called WOM, WOMM, and word of mouth advertising) is still the most powerful marketing tool for most businesses. ... Unlike naturally occurring word-of-mouth referrals (where a friend or relative casually recommends a product or service), word-of-mouth marketing is an active strategy.
Here are three highly effective word-of-mouth strategies.
Netflix, for example, used word of mouth marketing to make binge-watching popular with its organic tagline Netflix and chill. The company promoted it on social media which became a huge success.
10 Word of Mouth Marketing Strategies
Why is WOM Marketing Important? Consumers trust their friends. This is why word of mouth marketing is the most valuable source of marketing. According to a Nielsen study, 92% of consumers believe suggestions from friends and family more than they do advertising - this stat alone solidified the word of mouth use case.
Ideas For Building Your Word of Mouth Marketing Strategy
Traditionally, word of mouth marketing was spread from one person to another based on recommendation. Modern word of mouth marketing describes both targeted efforts and naturally occurring instances where users share their satisfaction with a brand.
Step by Step: How to validate your Word of Mouth Coefficient
Whether compared to traditional advertising, media mentions, or promotional events, word of mouth is more useful in creating new users and customers. Indeed, McKinsey suggests that “word of mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones.”
In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing. However, only 6% say they have mastered it. If consumers value word of mouth and marketers believe it is effective, then why aren't marketers more focused on it?
An advantage of word-of-mouth advertising is the message can spread quickly. At the same time, this is a disadvantage. If one customer has a bad experience, the company may lose repeat business from the customer. ... Some companies spark word-of-mouth advertising by participating on social media networks.
Check out how top brands get customers talking with these brilliant word-of-mouth marketing examples.
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