Use these six steps to protect your brand identity.
Protecting your brand identity as you scale
Most early-stage retailers get preoccupied with sales and scalability, but building and protecting the brand identity is important at this stage to discourage and prevent fraudsters and trolls from harming your brand.
A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact it. Essentially, your brand identity is the personality of your business and a promise to your customers.
Registering your trademarks in the U.S. Trademark Office is the best way to protect against "brand identity theft." It gives you nationwide rights in your mark, makes it easier to stop copycats, and helps dissuade other businesses from adopting trademarks similar to yours. The process is simple and inexpensive.
In today's business landscape, protecting your brand is essential to growing your business. Having the proper protection of your brand could deter potential infringers from disrupting your business and provide your business with security in the event of infringement.
Here are five of the major benefits you can expect to see when you have a strong brand:
What is brand protection? Brand protection is the process of protecting the intellectual property (IP) of companies and their associated brands against counterfeiters, copyright pirates, and infringers of other types of IP, such as patents, design rights, color mark and trade dress.
There are five main types of brand personalities with common traits. They are 'excitement', 'sincerity', 'ruggedness', 'competence', and 'sophistication'. Customers are more likely to purchase a brand if its personality is similar to their own.
The Three Types of Branding
Here are four steps to building a successful brand.
Protect Your Brand Name in 5 Steps
Here's a closer look at 5 ways to protect your brand image.
Trademark. A trademark can protect the name of your business, goods, and services at a national level. Trademarks prevent others in the same (or similar) industry in the U.S. from using your trademarked names.
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