Identity – The visual aspects that form part of the overall brand. Logo – Identifies a business in its simplest form via the use of a mark or icon.
The brand is the foundation of a company and the logo is the visual shortcut to the trademark of the brand. A logo identity system and a strong branding system are both crucial when marketing and promoting a consistent image and voice, but a brand speaks for itself.
Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It's both outward- and inward-facing.
A company's logo ought to come out of its brand (not vice versa). A lot of research—about business goals, identity and strategy; brand personality and voice; the intended audience; and more—goes into creating a company brand. Out of this groundwork, a logo also may be created.
Brand identity includes all the visual elements associated with your brand, from your logo and typography to colors, product packaging design, website design, and even your social media graphics. ... These examples illustrate just how powerful your brand identity can be.
So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.
What Makes A Good Logo? A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.
A brand is not a logo. It's not the colors, fonts or image style you use. A brand isn't the advertisements, networking or sales efforts you do. ... Also, it's not you, the business owner, or the type of customer you sell to.
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