Promote new and exclusive products that fit the impulse-buy price point, to entice shoppers to try something new. Run limited-time discounts and offers on impulse items to create a sense of urgency about purchases. Emphasize value-for-money offers.
Brand managers will normally tend to engage their customers when they are significantly ready to spend. This is by optimizing store layout by displaying relevant items and their corresponding accessories closely together. The brand managers also place strategically product' s ambassadors at the store for impulse buys.
A 5% test of significance showed that in-store factors of an economic nature such as price and coupons were more likely to influence impulsive buying than those with an atmospheric engagement effect like background music and scent.
An impulse is a powerful desire, and it's important to retailers. When positioning your store to satisfy people's planned and unplanned purchases, you are able to increase basket sizes and increase sales. It also supports your efforts in keeping shoppers loyal by improving their overall shopping experience.
Impulsive buying is a widespread shopping behaviour
15 Most Common Impulse Buys
Bad impulse purchases are fairly expensive items in the $50-100 range. These purchases may give you happiness at first but have no long-term value. They're often completely unnecessary.
Impulse buying behavior relates to positive emotions and feelings. Impulse buyers experience more positive emotions such as delight and thus spend more. Impulse buyers have a strong need for arousal and experience an emotional lift from persistent repetitive purchasing behaviors.
Among the factors that are significant for triggering impulsive buying behavior is availability of cash, mood of consumer, POS terminal/ATM facility, price, store layout, availability of time, product promotion, store environment and reference group.
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