Conclusion. All-in-all, we have to say that FocusGroup.com is not a scam, but it is also not a highly recommended site. While they do offer real focus groups that could be very interesting to take part in, they also have some issues with payment, customer support, and authenticity.
16 best companies that pay for taking part in paid focus groups:
How Much You Can Expect to Earn With Paid Focus Groups. Each focus group will be different, but you can expect to make from $30 to $150 per focus group (although some very specific focus groups can pay up to $450 for an hour of your time!).
How to Run a Focus Group
Focus groups are a great way to earn extra cash while sharing your opinion or knowledge on various topics. Essentially, you get paid to give your honest and focused feedback on consumer products or services that require some extra tweaking before heading to market.
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“The correlation between stated intent and actual behavior is usually low and negative,” writes Harvard Business School professor Gerald Zaltman in his influential book How Customers Think. After all, he notes, 80 percent of new products or services fail within six months when they've been vetted through focus groups.
How many groups do you need? Rule of thumb: 4-6 groups is the average, though some opt for smaller studies and do just 2-3, and some opt for more and can do as many as 15. The more groups you have, the more ideas and opinions you will collect, but this is helpful only up to a point.
Focus Groups are generally used to gather people's opinions, ideas, and beliefs on a certain topic or product. While surveys or questionnaires can be useful, they can not capture what a person is thinking or feeling. ... Focus Groups are generally used when there is little or no knowledge about the target market.
Population: The ideal size of a focus group is 8-10 subjects, plus a facilitator and a note taker, about the size of a lively seminar class. A larger group will limit the detail of some responses because participants feel a pressure to share airtime with others.
A focus group is a small-group discussion guided by a trained leader. It is used to learn about opinions on a designated topic, and to guide future action. Examples: A focus group of parents of preschoolers meets to discuss child care needs.
Focus groups typically last about 60 to 90 minutes. A focus group lasting more than 90 minutes probably includes too many questions or topics for discussion. The focus group needs to be appropriate for the type of participants in the group.
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