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To sum up, it's safe to order perfumes from department stores, chains like Sephora, Planet Parfum, Douglas, Ici Paris XL (the last three are the popular European chains), licensed online retailers like Luckyscent, Beautyhabit, Beauty.com, specialized perfume boutiques, and of course, directly from the manufacturer.
Both are legitimate. But again, buyer beware with merchants from amazon. Some merchants don't deal directly with the manufacturers, but instead purchase "overstock" items from various places in the world. Some (probably most) of these places are counterfeit fragrance factories.
The biggest thing for Amazon is less overhead per item. They can have a more cramped warehouse instead of a pleasant shopping experience store. ... The reason that Amazon has it cheaper than Ray Ban is because Ray Ban doesn't want to piss off its retailers.
Amazon is about 11% cheaper overall than Walmart, Target and Jet, according to a new, independent study of online prices of 52,000 products across 13 categories from research firm Profitero. Walmart is the closest competitor to Amazon in terms of price, with average prices only about 3% higher than Amazon.
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For the 53 percent of listings run by third-party sellers, Amazon has explicit rules against selling counterfeits, and harsh penalties that may result in account termination or even legal action. And some brands have praised Amazon for at least taking steps to prevent the sale of knockoffs.
As for the lowest prices and everyday value, pricing is competitive between Walmart and Amazon. But Walmart wins. ... They found that if a customer was to purchase identical items from both retailers, Amazon was 10.37% more expensive than Walmart.
Yes, Amazon is evil. It's aggressive about dodging taxes, and about getting everyone else to subsidize its inevitable growth through tax breaks. Amazon's original business model involved legally dodging the obligation to collect sales taxes, and then using the resulting price advantage to gain market share.
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